The world of dropshipping is evolving, and if you’re shipping products to Europe, significant changes are coming your way. One of the biggest challenges on the horizon is the new EU General Product Safety Regulation (GPSR), which will take effect on December 13, 2024. This regulation requires online store operators to disclose the manufacturer on their product pages. Failure to do so could result in hefty fines and expose you to legal risks from competitors.

While this may sound daunting, don’t worry—we’re here to make sure you’re prepared and that your business remains compliant.

What You Need to Know About the New EU Regulation

Starting in December 2024, the GPSR will introduce stricter requirements for product identification and traceability. As a dropshipper, you’ll need to:

• Display Manufacturer Information: You will be required to list the manufacturer’s details on your product pages, including their name, address, and email. This applies even if you’re selling under your own brand name—meaning you’ll be considered the "manufacturer" for legal purposes.

• Ensure Product Traceability: Every product must be clearly identifiable with serial numbers or QR codes for tracking purposes. This allows for easy recall if any product safety issues arise.

• Label Safety Warnings in Local Languages: Products must feature relevant safety warnings both physically on the product and digitally on your website, in the language of the consumer. 

Why Does This Matter?

Fines for non-compliance can be steep, ranging from €10,000 to €100,000, depending on the severity of the violation. More importantly, competitors can use your non-compliance as grounds for legal action. This is not a risk you want to take, especially if you're running a growing online store.

How We Help You Stay Compliant Without the Headache

At Smartify Logistics, we specialize in helping our clients navigate these complexities with ease. Here’s how we ensure you can keep focusing on growing your business while we handle the compliance details:

• Efficient Manufacturer Identification: We’ll work closely with you and your suppliers to gather the necessary information, ensuring that your product pages comply with the GPSR requirements. No need to chase manufacturers for details—leave that to us.

• Traceability Built In: We handle product traceability for you, including the implementation of serial numbers and QR codes. This makes tracking products simple and straightforward, both for you and for the authorities, should any issue arise.

• Safety Labels in Local Languages: We ensure that all necessary safety information is displayed properly on both the product and your website, in the required languages. This means your products will meet EU safety regulations without additional effort from you.

The Future of Dropshipping to Europe

The landscape is changing, but that doesn’t mean it has to be difficult for you. While the new regulations add another layer of responsibility, you don't have to navigate this alone. By partnering with a reliable fulfillment service like Smartify Logistics, you can rest assured that your products will be fully compliant with EU laws—without any extra stress on your part.

In the coming months, dropshippers who prepare will continue to thrive in the European market. Don’t wait until it’s too late—start planning for the December 2024 changes now, and let us take care of the rest.

Stay ahead of the curve with Smartify Logistics. We're here to solve the challenges of tomorrow, so you can focus on what you do best—growing your business.